My sister Catherine and I grew up on an Avocado orchard in Australia. We have always been great friends but after school our careers took us on different paths and to opposite sides of the world. We never dreamed that one day we’d start a skincare company together.
Like many new ideas our story began with a discovery. For years I had worked in corporate finance and accounting in London but I always knew I wanted to come home and work for myself. So I did just that and started a company manufacturing ingredients from plants for the natural supplement and cosmetic industries.
It was here I struck oil. Rosehip Oil to be precise, a pure, honey coloured oil extracted from Rosehip seeds. Rich in skin loving nutrients it has been used for centuries to heal and rejuvenate skin. I developed a new way to extract the purest elements from this oil and was excited by the results.
My sister Catherine had been working for many years as a journalist writing about food, fashion, beauty and design and we'd begun chatting about how we might combine our different skills in a business. I gave her a sample to see what she thought.
It was like nothing we'd ever tried before. Pure, natural, un-fragranced oil which absorbed effortlessly into the skin leaving none of the greasy feel one expected from oil, only soft, smooth skin. After several months of trials and research into the science behind it, we were hooked.
Catherine and I knew we'd discovered a future cosmetic star. Back then, natural skin care was still using old-fashioned formulas, heady overpowering scents and heavy oily textures. Catherine and I believed that like us, people wanted to make more natural and ethical choices but didn't want to sacrifice quality. The opportunity was obvious.
We had a wonderful ingredient and a niche market in need of a contemporary makeover. We knew what we wanted to do. Trilogy was born.
We wanted beautiful not complicated lives. Hundreds of complex skincare regimes and brands had landed on my desk as a beauty journalist and frankly, who has the time? Simplicity, we decided was integral to Trilogy's philosophy. We would make fuss-free products with clear information so that you could decide what worked best for your lifestyle and skin.
Products that work in true harmony with your skin need fine, natural ingredients in their purest form. Here we would make no compromises. Also concerned that increasing consumption has had a negative impact on our world we agreed that if we were going to create this business, it had to have a real and demonstrative ethical backbone.
Again no compromises and we committed to natural ingredients, and cultural, ethical and environmental sustainability. This means ethical sourcing, environmentally friendly packaging, minimising waste, biodegradable components, no animal testing and striving to create a meaningful business. From this decision came our mantra, mission and vision for the brand: Maximum effect on your skin, minimum effect on our environment™.
Our friends confirmed our belief that women wanted to make better, healthier choices for themselves and their families. Like us they were happy to switch to more natural skincare if it was as good as or better than the synthetic majority. So we made a commitment to efficacy. Our natural products had to deliver results.
We were sure that we had some strong differences in an overcrowded market. These three words inspired our name, Trilogy.